Nowadays most people prefer creating websites on WordPress because it’s a relatively simple content management system with a huge amount of available plugins. WooCommerce is one of them.
WooCommerce is designed to create web stores of all kinds. It has proved one of the best ecommerce solutions, and today a lot of people dropship with WooCommerce for a number of reasons.
A dropshipping business with WooCommerce starts with choosing a domain name for your future web store. Remember that a good domain is the one that is:
A good domain name reflects your business niche. It should attract customers and make it clear what the store sells. At the same time, avoid long and complicated domains. Ideally, it should match the store’s names.
For example, a shop named ‘Painter’s Dream’ should have a domain name paintersdream.com.
After you’ve made up your mind, buy a hosting account, i.e. server space to store the content of your web shop and show it to customers. Of course, you can try a self-hosting option, but there are risks such as unstable internet connection, power outage, etc. So it’s safer to rely on professional services.
Now that you have a domain name and hosting, it’s time to install WP on it. To do that, you’ll need an FTP client – an application for transferring files from a computer to a web server. Follow the instructions here to manually install WP.
Now you have WordPress installed on your website, and it’s time to install WooCommerce.
Log into your WP account and find Plugins option. Then choose Add New and locate WooCommerce. Install it and then activate it, which will take you to WooCommerce Setup Wizard. Follow its recommendations.
In order to dropship with WooCommerce, you can also use additional plugins. If you have purchased one, then this is the right time to install it. Most of such solutions have website customization tools so you’d better see all the options before you start customizing.
Customizing your newly created web store starts with choosing a theme. WooCommerce offers a reach selection of templates including free options. Many of them are intuitive and easy to operate.
When choosing a theme, make sure your clients can easily navigate it and it has all the functionality your store requires. Make sure it works and looks good on any device as web stores attract about half of their traffic from mobile devices. Also, ask yourself whether the theme will support your store’s structure.
After launching your dropshipping store, you’ll need to attract visitors, and search engine optimization is one of the basics of any internet marketing strategy. In order to progress in this direction, you’ll need unique texts with keywords, as well as SEO titles and descriptions that are usually placed on the homepage and on each category page.
Any respectable web store provides contact details so that customers can always get in touch with the owner. You might not want to show your personal phone number, but email or WhatsApp will work just as fine.
It’s also a good idea to show your physical address to earn the trust of your potential clients.
Make sure to provide as many payment options for your customers as you can. Fortunately, when dropshipping with WooCommerce, you can use any existing payment gateways. When choosing the currency of your store, target your audience.
Now everything is ready, and you can start uploading products to your dropshipping store.
One of the most important things in this step is to place the goods in the right directory. Make sure the categories in your store are clear and any customer can easily find what he or she wants. Besides, using proper categories, tags and attributes will help with search engine optimization.
If you want to dropship goods from AliExpress or another popular trading platform (not from an official dropshipper), you’ll have to edit product pages. Here you’ll need a catchy product title, a full description and high-quality images. Remember that you’ll have to make images unique by deleting any unnecessary logos.
After everything is ready, you can start dropshipping with WooCommerce and promote your brand through social media, paid search and other methods. Good luck!